Paul, please write the article. I *want* to read it.

Hard agree. It's why I also believe that more & more companies will be more strategic with their licensing choice from the beginning. The common wisdom is to give it all away and grow at all costs, then switch licenses when there's brand value and the business needs revenue. This is poor because the license changes aren't bad in themselves because they still enable the individual developer to take enormous benefits, but they come with significant disadvantages like community drama, bad pr etc.