It would be great if Apple could deal themselves into the content creation game a little. If they purchased an existing studio and were able to distribute their own TV shows and Films in the manner that they wanted, then they would not longer have to go through lengthy deals with other studios before releasing new products. And having that content would put pressure on other studios to negotiate quicker (I would think).

Whilst that would be exciting and interesting - I think it will only be something boring like a dividend.