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In general people throw the term shadow banned around too much. Whenever someone's content does poorly on youtube or tiktok they start claiming they've been shadow banned instead of considering their new content isn't worth watching.

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I agree this is an incorrect usage of the term. Had they simply been unable to match with anybody but still saw everything as the same, that would be a shadowban.

I'm not sure what the correct term is for gently nudging people to get off the platform by making their experience worse.

I don't know how to call it but it seems to be a process similar to Mormon's lost boys: https://en.wikipedia.org/wiki/Lost_boys_(Mormon_fundamentali...

Yeah, and then there’s also Twitter which testified Congress that they don’t do it and as soon as Elon took over lo and behold, there’s a shadow ban option for your account.

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