Especially since I think they botched the whole splitting up of iTunes (which should have happened years earlier). I want to buy a digital movie from Apple. It does not occur to me to open the TV.app then click on Store and look for it there. What do you call the iPhone syncing and backup part on the Mac? I guess they were demoted to features in the Finder with nothing to refer to it.

Then there's Apple TV (the app--just shown as TV in many places), Apple TV (the set top device), AppleTV+ (the subscription service)...with the Apple icon swapped out in some places adding to the confusion.

It's only "generic term.app" on your device. Full name is "Apple generic term".

https://www.apple.com/services/

At least you can search Apple Music. What are you supposed to search for when looking for X in the App Store? X X?

I sysadmin a bunch of Macs and every time I have to talk about Apple's mail client to users -- as opposed to the generic concept of mail -- it's a whole ordeal. "Do you use Mail? Uhh, Mail.app, you know, Apple Mail, the built-in one that comes with macOS"

See also new Swift class names. You can search for NS* easily enough but the Swift classes are harder.