No. You're referring to the part of the article where it mentions Peter Thiel as a backer of an environmental non-profit started by a Dutch teenager, correct?

If environmental non-profit startups count as big tech, then what doesn't?

Maybe you're thinking of the part of the article where it mentions Amazon: "We could force modern logistics giants like UPS and Amazon to take the lead on reusability"? (Given the title it's ironic that the author is proposing that big tech be given more responsibility for waste solutions.)