> things that were simple, became full of friction, all to collect our data.

I always wonder who comes up with these full of friction "tech innovations".

Last time it took me about five minutes to order a soda from one of those machines in a hotel. It even required a phone number to complete the order.

Another day that machine failed mid transaction but charged my card so I had to email the hotel's accounting department to get a refund about a week later.