This company has their own proprietary heavy fluid called R-19. Their formula isn't public, but presumably they understand the success of their company depends on it being affordable.
> No idea what the article is talking about wrt being able to utilize lower heights
It means that, if pumped storage starts to look worth it to you (given budget, etc.) with tanks of size V and a height difference of H, then with their system it might be worth it if the tallest hill available to you is H/2.5.
Or you can keep the height the same and reduce the volume. Or keep both the same and increase the storage. The point is that they claim to offer a better trade-off.