I will also report this observation: "You'll think this is crazy. I thought it was crazy. But the last REDACTED deals I did included a partial cash-out for the founders." (I.e. rather than selling 10% of the company for $800k deposited in the corporate account the deal was $600k for the Corp and a $100k check for each founder.)
I'm totally agnostic on whether this is bubblicious or this is just the market finding a more accurate approximation of the true value of the time of anyone capable of launching a product people like, by the way.
2) ... accelerates growth of the startup in ...
3) ... a demonstrable manner as evidenced by...
4) ... past successes which are identifiably associated with your name in...
5) ... the minds of people who have authority to cut checks.
That's really the most helpful answer I can give you. "Learn SEO, A/B testing, AdWords, viral acquisition, etc etc." is also as true as the last 47 times I said it but less complete as an answer. There exist few reliable ways to hire for these at the moment and they are, at least potentially, all worth $$$$$$. However, putting out your shingle doesn't get you $x0,000 on your first week.
On the other hand, it's not crazy if the board knowingly accept those terms. If they do, it's because there weren't better terms to be had somewhere else. All of these terms have a dollar value. The more onerous the terms, the lower the implied valuation of the company.
The main argument for founders not being able to sell stock seems to be to keep the founders broke and thus more desperate to take investor terms.
I also think that all money is the same. $100k in sweat equity should be at least as valuable (if not more) than $100k in cash on loan from some teachers pension fund. Thus no liquidation preferences for investors or other special rights. You want my ownership which came from sweat to now suddenly start vesting? Fine, the shares you just bought with cash, start vesting too on the same schedule.
If anyone should have preferences, its those who put in the sweat, not the people who convinced a pension manager to let them invest their money.
Companies that are internet based don't need nearly as much money these days as they did in the past, meanwhile there's a lot of money chasing startups. Its about time that the terms got more equitable.
If the company is (for instance) profitable and on a clear trajectory, the incentives are different; maybe the investor in that situation is totally fine paying to take over some of the exposure of the founders. But at an unproven company?
The words "should" and "argument" don't really come into it. Company financing is a market. Don't want to accept liquidation preferences? Fine; wait for the market to get so frothy that desperate investors will fund companies without them, or don't take investments.
Considering that the market is generally non-frothy for companies without revenue and pretty damn frothy for those with cash and growth, this sort of thing is to be expected: there will always be companies that can't or don't take funding until the founders can insist on stronger terms.
Fully agree selective cash-outs can be ethically problematic if there are other stakeholders without the same option. That said, it's probably safe to assume the transfer is happening via a private equity sale rather than having the company issue new stock. And given the evidence this is a first round by a bootstrapped team it seems unlikely there are any outside equity holders. Maybe California is different, but the bootstrapped teams I've known don't tend to give out equity, in part because they only tend to hire when they can afford it, and in part because dealing with legal issues is a luxury before there are revenues.
I recognised early on that 'end of runway' anxiety is very real for me, as it creeps up it really affects your decision making on product direction and how you spend your time.
I would prefer to work backwards and do whatever it takes to make the angel round cash last at least 24 months without sizeable revenue with the salary capped at somewhere between 60-70k if the angel round was big.
If that cuts your salary from 60k to 30k so be it, make the necessary adjustments, it might even include taking a part-time gig consulting/designing/selling or whatever it is your skillset allows you do. In the same vein that the cash you spend now is 'expensive', any cash you earn on the side is should be viewed as a necessary investment of time to help you reap the returns later if your startup salary can't stretch to cover all your costs.
That being the case, you're better off with the shorter runway in almost every respect (salary, time to market, quicker failure if it's going to tank anyway, less stress of juggling two jobs).
And then you realize just how short a year turns out to be.
The understanding is that you as the entrepreneur will put in 100% (more like 150%) of your effort & time into the company so, naturally, that eliminates other direct work for a source of income. The venture firm was providing them a salary but it was always explained as just enough to cover living expenses (rent, food, car, etc). In terms of numbers, this will obviously vary greatly depending on cost of living in your area but consider what would be just enough for a modest life.
Taking as little money as possible from the round for a salary is actually in the best interests of the entrepreneur as well. The money raised early on is very "expensive" in terms of equity given up for it. If you truly believe in your company and idea, you'll realize that the 40K or 60K salary you want now actually costs you $400K if/when you exit or IPO. Of course, this is just an sample, optimistic scenario but hopefully you see my point.
As an other extreme - for my first startup, I raised $15k and only used up $13k over a year and a half. Though at that time my blog was a small stream of passive income.
One thing I do try to do is expense everything that is reasonable.
I think I want to bump this pretty soon; I spend more than my $2k/mo take-home on car payment + gas ($1k+), food ($500-$1k; I buy expensive/healthy groceries), exercise ($200-500/mo), (free rent), minimal toy/entertainment budget, etc. -- if I didn't have savings and credit, living on $2k/mo would be a big distraction.
Founders making $120-150k+/yr early seems like a distraction too, but I don't think $60-90k/yr is totally unreasonable in the Bay Area.
in the USA if you do not pay more than $1600 per month salary for those who work overt time that computer engineer is an automatic non exempt employee by one particular Federal job act law and there are some more laws on top of that..
I would like to join a rock climbing gym, maybe do crossfit, and krav magazine at some point, too.
I probably expend $250++ per month in ammunition, too, but I am drawing down a stockpile so I don't have to move it.
As far as what is acceptable, it depends on your market, the idea, the investors, and the founders. I've seen as low as 40k (approx 50% market value for the founders if they were employees) and higher than 100k.
Otherwise, anything between $50k-$90k (Bay Area) is reasonable depending on founders' personal situations. My current company has raised <$1m and there hasn't been any pushback from investors so far.
When I was 27 I raised 1mil in an angel round. I was just out of college (I'm a vet so my college was delayed while I served) and was flat broke. I was 'advised' to take a minimal salary and proceeded to bring on 12 employees all who made most money that I.
2 years later when we ran out of money I had zero dollars in the bank (zero). I had no savings, I had no safety net. I was F'd. I spent 6 months homeless traveling with a circus to save enough money to move back to Chicago.
It is my personal advice that you take a minimum salary, rent, food, bills, and have the company pay you $500/month into a savings account that vests when you leave the company. Doing this one thing will give you some peace of mind that when this wonderful ride comes to an end that you will at least have some money in the bank to make your way again.
I am all for ramen-rich I think it is actually a good thing but I am here to tell you that if you don't take care of yourself financially you are setting yourself up for huge failure if/when the money goes away.
Personally, I would like ALL angels, VC's and incubators offer young entrepreneurs these 'bronze parachutes'. You don't have to pay them much right now but I do feel you need to make sure they, at the very least, don't crash and burn if the second round of funding doesn't come through.
You can expense your rent out of your company since you will likely work out of a home office. Car and (maybe) meals as well.
You can expense your car if it is a business-only vehicle. You can also deduct business-related meals.
All of those things are completely within the bounds of the law.
*I am not a lawyer
http://mywifequitherjob.com/business-expenses-what-you-can-d...
And there are lots of reasons (already mentioned in other comments) to pay them better than minimum wage.
I don't know why this "garage myth" gets so much romance. It works for rich kids who can fall back on their parents, for students, extremely well-established people who have lots of savings and connections to fall back on, and for people who can time-travel back to the time when rents were reasonable in Silicon Valley, Boston and New York. In practice, you cannot have long-standing (over 6 months) financial pressure and keep up the level of job performance that a startup demands. It does not work that way.