“That’ll be $4500 up front for me to even look at this, billed $300/hour against that. Of which I will take 4 hours to “review your case” and another 2 hours to write a letter. Oh, you have no damages besides time/embarrassment? I won’t say that your chance of getting anything is basically 0%, at least not until I’ve spent all of that retainer deposit. Oh, you want to take them to court? That’ll be another $20k deposit please.”
(And your great example doesn't even take into account that e.g. the letter they wrote is literally a free download they got from somebody's blog, and they left the example template's case details intact...)
Pricing is between you and the attorney, and some will go on contingency for it
Also, given the facts of the case as presented good effing luck getting a lawyer to “take it on contingency”. They only do that in the states if there’s potential for a six-figure payout