To clarify for your benefit, I wasn't complaining about Google's optimization or lack-thereof (spammy vs not spammy). I think it's hilarious, watching the endless dance that Google is going through because their fundamental approach to search is broken and they're trying to drag that broken approach into the future. It's like watching Microsoft with each iteration of Windows & Office, trying to figure out how they can cheat death and drag 1980s software into the future.
On a business level, I don't care about Google's survival or their optimizations. My product doesn't benefit from SEO, nor from their search engine. I'm indifferent to them. If they make a good product, great; if they don't, someone else will eat their lunch eventually.