Think of it as a starting point. I'm all for applying network algorithms to fines like this: if you don't back off we'll double the fine. Every time it is levied.

https://en.wikipedia.org/wiki/Exponential_backoff

And if the company can't pay then the execs are on the hook, everybody with a C-level title or a board seat. I would happily wager this would get even the largest entities into compliance within days, weeks at most.

Meta makes (revenue) ~25 billion a year from EU. Very crudely compensating for Norway vs EU population (~5 vs 450 million), you'd estimate ~250-300 million revenue per year from Norway.

36M USD per year then works out to like 10-15% of yearly revenue. Meta reports overall operating margin in the 20-30% range, so 10-15% revenue loss is significant, but not immediately deadly... which seems to match the stated intent of Norwegian authorities.