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It's very different from kokle. The harpejji is tapped, while the kokle is strummed, for one. A closer comparison would be a chapman stick.

he's very clearly plucking bro cmon

You might be confusing it with hammer-offs, the term plucking is describing a different technique

In the same sense that "Dropbox is a version of curlftpfs plus SVN, and still it got funded!".

but dropbox is not patented and you are not prevented from making your own CurlFtpFS and SVN system

That wasn't the point of the analogy though.

It was to drive attention to a dismissive attitude "this is just X+Y, which already exist".