Most people flying are not traveling alone. It's not just the oft quoted "families with small children". What about couples/friends/colleagues. People traveling together largely sit in the same rows, not the same columns, and they want to exit together.
These kind of analyses (especially the "if everyone saved 13 seconds we'd size the equivalent of 20 lives!" part) always make me a bit said because, in a lot of cases, it's clear the author understands math but not humans.