I didn't give number of launches for the same reason I don't measure how big a courier is by the number of vehicle trips they have. It's just a worse stat. Mass to orbit is still flawed, underweighting high delta-v flights, but not to the extent that it would claim an Electron flight is equivalent to a Transporter mission.
> They’ve been doing around 30 per year
(N+1 means N dedicated launches, plus 1 Starlink rideshare.)
This is pure invention. They've done 24+1 this year, putting them on pace for 33+1 to 34+2 — the schedule is for 46+1, but there are always customer delays. They did 27+2 last year. Then 14+2 before that, then 12+1, then 11. There was a small one-time launch glut in 2016-2017, when they were emptying the built-up commercial backlog other providers had underserved, but that's 18 and 21 launches, still much lower than their current run rate, and you can hardly blame satellite providers for taking a few years to adapt to build their new satellites.
We saw the same thing play out with Falcon Heavy, for example. After its initial flights, it was left without a lot to do. Only very recently have the satellites built for its capabilities shown up, and in the last 12 months it has flown 4 times, with yet two more planned for this year alone.
On the Falcon Heavy point, we're also seeing new valuable launch niches, with not just Heavy flying regularly, but an increase in commercial crewed launch too. Transporter flights are not especially expensive but they're clearly a valuable market that could not exist without SpaceX.
> And one of deals may push it higher, like Amazon, but so far they didn’t show ability to sustainably grow the whole market.
The pretense that an 89 launch deal for a long-lived constellation isn't growing the market is nonsense. That's like 10 years of flights at ULA's heyday, from one customer's initial launch deal alone.