Honest question here: Why would I use this product instead of Apple's free "Find My iPhone"?
If the only device you own is an iPhone, there's probably not an advantage. If you've got several devices or are in a small company IT department with a mixed environment, it unifies them in a very nice way.
Law enforcement needs static, printable data in order to do their job, because evidence needs to be shown in court and Find my iPhone's information is only real-time, not historical.
Or heck, you can always do what this guy did: