Amazing how people can be elevated to such high positions without any acumen or business knack. Almost all amazon devices have been a failure in terms of generating profit. Somehow this guy got to keep his job despite all that, instead of trying to nab someone at apple. That's why the layoffs in Alexa were so disruptive, Alexa never made any money, they always poured money into incredibly stupid ideas, and overnight decided they didn't want to do that anymore, despite it being the M.O. for like past 10 years. No idea why he didn't leave like Bezos or the other guy who headed retail right as the pandemic challenges arose.