But if you can look past that there were a lot of practical take away in the book, at least for me. The largest was how should I think about negotiation and how it is a part of life. My favourite technique I still use from day to day is 'labeling' and 'false labeling'. It just helps naturally start conversations when you meet someone at the office coffee machine.
Anyone who has mental blocks asking for a raise should definetly read it.
I mean, maybe. I read a lot of books and just found this one not very actionable.
As far as I could tell, the book was an ad for his consulting & training services. Which means that it did its job perfectly, between all the boasting and the nuggets of an idea that are almost, but not quite, useful (“man, this just isn’t working… guess I better pay for some classes!”)
Hard non-recommendation here.
The forest ain’t there. It’s a PR/advertising illusion that vanishes as soon as you engage critical thinking.
That’s my opinion. You disagree. Ok.
“How can I see the forest?” LOL.
[edit] for others reading this: it’s not that I didn’t find anything useful in the book, just that the useful bits were rare and most of the book is unrealistic BS about how effective the techniques are, which were either made up (the “true” truck-buying negotiation story, oh man, what a whopper) or omitted other factors to make the advice from the book seem to have saved the day all on its own. You’ll get the wrong idea if you take the book at face value, plus you’ll have wasted a lot of time reading a whole book that could have been a couple pretty-decent blog posts.