> its novelty guarantees success—there’s simply no one else offering what they do

Yep, this is an insanely naive thing to voice out loud.

I can think of countless ideas that nobody else is doing, not because I'm a super genius entrepreneur, but because they're shitty ideas.

I noticed that also. Totally insufficient for success of course. All the more so that they end up with the same high monthly cost as a "high end gym". And half the store network already closed, but that was perhaps due to Covid since they started just before that.

I love these stupid statements. Or love feeling schadenfreude at people who say them. Are they delusional? Or self-aware and doing Baghdad Bob levels of PR/misinformation?

It’s similar to the response when asked how your money losing business will ever succeed is frequently “Amazon lost money for 20 years before turning a profit.”

I think this fits into the Instagram/influencer trend of faking it until you make it. And I think that some people think appearance is reality so just expect to succeed because they want to succeed. Rather than creating a good thing that is useful.