It has a visual A/B test editor, where you can edit text and create different variants of your copy, then you can see when the users convert, which copy did better.
https://i.snipboard.io/3W172P.jpg
The A/B test is still a new feature, but it's still really useful to test different copy, especially when you combine it with heatmaps or session recordings, so you can see exactly how visitors interacted with the different version.
`create table user_experiment (UserId int references users(userId), experiment varchar(30));`
Later, once I have enough data, I can compare which experiment was the best performing.