It was only a matter of time before people stopped visiting these sites on their own. The digital content scene in India is much better than in the US.
In the US you pay for watching TV Series online on Netflix. Those series are sometimes delayed by months. In India most of the TV Shows are available to view on the next day on YouTube (http://youtube-global.blogspot.in/2012/03/19000-episodes-of-...)
In the US you pay for streaming music services like Spotify. On the other hand all of the Bollywood songs are available for unlimited free streaming on http://www.saavn.com. They even have a free iPhone/Android app with unlimited streaming (The app and websites use adverts as the main revenue stream.)