Where I worked there was a convenience store store. I got to know the owners a bit. One day they were posting a sign "People at our store won $850,000 on the lottery last year". I said, "wow thats a lot". She turned, shook her head and said "I know what they've spent... its not a lot." and proceeded into a mini tirade against gambling, which she promptly stopped when a customer entered the store. Its profitiable. But in the US with sports gambling everywhere, I wonder if lotteries have lost their luster.