Influencer burnout is real. Especially if you started at a very different stage in your life.
One of the toughest things that happens (speaking from experience) is that you grow an audience and that audience starts having ideas and expectations. The audience starts to feel like an insatiable beast that just wants wants wants. What used to be the joy of sharing interesting stuff turns into an obligation.
What’s worse, you may have new ideas, new directions you want to explore, but your audience doesn’t care. They’ve come to expect certain topics from you and they care about nowt else. Some may even share mean words if you dare go off topic.
At that point you have to make a choice. Feed the beast, do your own thing and ignore the haters, stop and reclaim a bunch of time and mindspace.