This is perfect for a tool which most people, including those who would derive the most benefit from it, won’t even hypothesise the existence of.
People will "dig deeper" because you tricked then into thinking what you've made of something else, something that person knows they want. Bleurgh.
Yes, that's consistent with modern marketing: make people get your product even if they don't want it and/or don't need it. But, really, are you so desperate. You might save a 1000 hours by making it clear what the subject is; choosing to waste others time [which I'm not at all claiming the OP has done] is contemptible.
Confusion doesn't inspire, it irritates. And to pedantic people, the satisfaction comes from being rightfully irritated.
You're basically advocating in defense of misleading/false advertising.
...to skip it, because while they could use a CSV file editor, they don't care to read about yet another "modern CSV" format.
Confusion can only inspire if potential users pass from hearing about this, to the next level (of checking what it is about).
I, for one, almost didn't click the HN submission because of this reason.