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I was recently at a museum and I had two choices to buy a ticket. Buy a paper ticket from a real person or use a self-service kiosk which emails me a ticket for a $5 electronic delivery fee. Why??

I am always baffled by fees for electronic delivery of anything.

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B/c think how easy it is for someone to say to the finance folks:

"Marginal cost of delivery for an electronic ticket is essentially zero so if we can get $5 of marginal revenue then our MR/MC ratio approaches infinity!"

You're paying for convenience. Why go wait in line for God knows how long when you can pay a fee and get it immediately? Otherwise I agree that the charges can be exorbitant.

But he said he was at the museum. At this point a paper ticket is the more convenient option, rather than have to find your smartphone and open your emails.

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