The main problem is that many teams think they’re “that guy (or girl)” who can manage a complicated piece of infra as a small team and will be saving money. If you spend 10% of your time doing devops work, you spend 10% less time on your actual product (you might as well be binging netflix). A majority of these teams convert (IME) to a hosted offering once the right price and SLAs and DevExp are there. The only part of your sales pitch that matters to these teams is “this isnt worth your time to self host when we have a great offering thats cheaper and faster to get setup”. If you have a logo from a big co that has the talent to self host but are buying your product, then your work is done.