I recently wondered whether the good reviews on WWW shopping sites, are actually written by the bots. The market for astroturfing is so competitive, that the paid reviews probably learned a long time ago you need to leave quality reviews to get repeat customers.
They also 'care' more than actual customers in many cases. Real customer -> "Stop sending me review reminders. It was a comb. Block." Bot -> "Dutifully review all kinds of products. 500 words on the life changing experience of hair brushing with this comb. A+ reviewer."
I find it difficult to believe that the bot networks would not have just immediately rolled every single generative AI advance into their networks (write convincing reviews, generate convincing product examples without buying, beat captchas more reliably, automated screen clicking, human eye scan impersonation). Need to be better than every other group doing paid reviews. Need to be better than actual humans. They might write critical reviews.
Also, lot of sites already doing some behavioral analysis. Popup every time you consider clicking 'leave' on websites lately? "Before you go..."