I've watched (non technical) people use ChatGPT a few times now, and most of them have rather underwhelming results. The reason is that they think it's just some other search engine, and they phrase their prompts as 'search queries'. Or they go completely the other direction and think they can just throw in a few random words that somewhat describe what they're roughly thinking of, and then expect the computer to fill in the gaps.

It's 2023 and there are lots of people who don't know how to efficiently and effectively use Google. To be able to do that, you need some sort of mental model of crawlers and websites and what gets indexed and what not and at what frequency, and the results of SEO and how a somewhat savvy marketeer at some company might influence things etc. The same with LLM models - if you don't know what a 'token' is, your only chance of getting good results is to use these models a lot and then hope that you start building useful intuitions. It really doesn't come natural to most people like it does to most of us here.