Wonder what makes Netflix more desirable with this partnership. TED content is free AFAIK.
Some benefits I can think of:
- Making TED content more accessible across devices/platforms? (Netflix has better device reach)
- Applying Netflix's categorization and recommendation algorithm to TED's vast content.
- As the article said, grouping related videos for longer viewing, but I am not sure how good it would be.
I think this is just a value add to existing customer, but I want them to figure out a way to add more movies.