Jesse is a resourceful and daring individual who is looking to establish a successful meth business.
With concerns about getting caught, Jesse has decided to operate out of a caravan in the desert, believing that this unconventional approach will give him a competitive edge.
Problem
Jesse is constantly worried about getting caught while selling meth.
This fear and uncertainty create significant challenges for him in establishing and growing his business.
Pains
• Fear of law enforcement discovering and shutting down the operation
• Potential risks and conflicts with rival cartels
• Dealing with the pressure and stress of operating in a clandestine manner
Goal
Jesse's ultimate goal is to create a highly profitable and sustainable meth business.
He aims to establish a solid reputation within the market and achieve financial stability.
Benefits
• Greater financial independence and success
• Recognition and respect within the criminal underworld
• Ability to secure a higher social standing and lifestyle
Trigger
Jesse's decision to operate out of a caravan in the desert is primarily driven by a recent close call with law enforcement.
This event has made him acutely aware of the need to adopt a more covert approach and minimize the risk of detection.
Barriers
• Concerns about the effectiveness and reliability of operating out of a caravan
• Potential difficulties in obtaining necessary resources and supplies in a remote location
• Lack of knowledge or experience in successfully running a business of this nature
Yep, checks out.