The thing that gets me is that these fraudulent apps are showing up on the App Store's highest grossing apps list. What's the point of all these App Store rules and the 30% cut if they aren't even going after highly visible offenders?
For me, the money quote in the article was "It's a change for Apple, which was once criticized for its micromanaging of the App Store. Now the problem is not too much control, but too little."
These problems aren't going to just go away on their own. Apple needs to step up to the plate.