Yeah, I don't think opting-out is the morally superior option if you know that the competition is lying through their teeth too.
At a point, the only way to improve the world is to make things better than they otherwise would have been. Complaining feels good but at the end of the day doesn't deliver more value to customers, hospital patients, or anyone in-between.
If you compromise every ethical principle (because everyone else does), I vontend you are in no better ethical standing than anyone else. Some has to maintain the height of the bar as the "unreasonable person in the room".
Remember, the only thing keeping us from an ideal world is all those filthy pragmatists out there.
For all intents and purposes what they tried to do was retaliation, but I think they were legally absolutely in the clear to (try to) terminate my employment. The same seems to be true of the Salesforce guy. The company had the right to fire him, and, outside of any at-employment NDAs he has the right to tell everyone what he saw. That he is suing them makes you wonder if he's doing it for the money rather than the principle.