I can't tell from far article and comments if this is a case of the company lying or the executive taking aspirational statements too literally. Though I'd expect if he's at that level he would understand the difference, ie only make a big deal out of it if it really was lying.
The lawsuit also claimed that the CDP team "wanted to redefine the meaning of 'real-time,' so that it could falsely claim that the CDP operated in real-time."
This sounds credible though. Not anything Salesforce specific, just seems to be the new industry playbook, redefine already popular terms to suit what you want *cough* open source *cough*