This is somewhat similar to Google Will Eat Itself, a project that has used Google Ad revenue to automatically purchase shares of Google. They currently own about $500k worth of Google and estimate owning the entire company in 200m years.
He's going to need more than $19 million. Besides Kickstarter probably being worth more than that, he loses 5% to Kickstarter and another 5% to Amazon billing.
So the jokes on him!
He'd laugh all the way to being millions of dollars richer. Kickstarter has no provisions for refunds when a funded project fails its goal.
This reminds me of my friend's plan to use the American Express "black" card with no credit limit to buy American Express.
This would be funnier if it didn't violate Kickstarter's project guidelines.