Introducing PayPal Here: The Future of Commerce for Small Business
thepaypalblog.com
thepaypalblog.com
>>"The key differentiator is that it comes from PayPal, a trusted brand in the online payments industry"
My translation: "Nothing innovative or groundbreaking. But we're a trusted name"
Perhaps it's a strategy that'd work, but really, Paypal could do better?
When's Square's IPO again? :-/
What a stupid marketing point. If I use any mobile payment processor and then spend the funds with any credit or debit card offering 1% cash back, I achieve exactly the same savings. Paypal hardly has a competitive advantage here.
[INSERT PAYPAL HERE DEMO VIDEO]
[INSERT MERCHANT TESTIMONIAL VIDEO COMPILATION]
You probably shouldn't bet 100% of your business with Paypal, but a vocal minority prefers it.