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To be fair, you can just click “continue reading” which will close the popup, but Substack does a pretty well job applying UX anti patters that some readers don’t notice tiny greyed-out link and just walk away.

I think the fact that Substack is both widely popular with authors and provides one of the few modern viable platforms for these authors to get paid, just further proves the point of the article.

Coming from the early web days it still is somehow weird for me to believe in getting paid for such a blog post.

just don’t call the author a content creator.

please.

There's an archive at https://archive.is/WcGsS which gets around that issue.

If you use reader mode this problem goes away.

Strange, I got a "Continue reading" option under the Subscribe button.

Yeah but they're trying hard to make it invisible.

Plus you have trained yourself to know 'continue reading' means 'close this damn popup'. So have I, but there was a time I was closing such sites with the article unread.

I beg you to read this try just a little harder.