The public square, and the communication around it are controlled by BigTech, BigMedia, and are heavily beholden to Govt & BigPharma which means pushing provax, esg, and various other uniparty narratives. That means publications, and new sources, as well as social media, forums, instant messaging, IMs, email and many others are all censored. It is hard to reach eyeballs if all communications are controlled&censored too.