Unfortunately, ignoring moral perspectives & decision points is effectively the same as "being without morals". And I really mean unfortunately--this is a problem for all of humanity and we keep looking for individual evil scapegoats, but eventually we need to reconcile this.
In practice there's also this extra innovator's dilemma: Yield to known industry practice and reap ethical rewards as a natural part of the process, or lean into the novelty & growth curve and possibly reinvent huge swaths of custom, ethic, and morality which were previously vague.
I don't think people appreciate how close we've come to that happening at various points in history, and to what degree.
If you do take that second path, almost by definition you immediately blind yourself to huge swaths of moral decisionmaking. This is more especially true if you are forced to look at your customers as "audiences" or similar groups.
These groups are effectively perceived at higher levels as cohesive organisms. Groups are known to demonstrate a more primitive subjective morality than most any individual (i.e. individiuals may be smart, humans in large groups not so much), and this can greatly restrict a founder's own willingness to address morality-related issues by more than a couple inches, so to speak, here or there.
I think most any business owner probably understands this view, though in the context of this huge story I'm sure it wouldn't be easy to admit.
But you are right that in terms of individual human perception, the puzzle _must_ be solved, and often in a very subjective manner no matter what resources may be available. That's a huge issue.