It's also close, so, even if someone screws up very badly, a rescue mission would be less than a week away. If someone on Mars manages to, say, contaminate the colony's water supply, all we can do is record farewell messages for loved ones and deal with the bad publicity for decades. I wouldn't like that.
A second step could be an Aldrin cycler space station - this way you could ride a small spacecraft to the cycler, live there for a couple months and depart to Mars when it passes by. Plus, you'd get some prime moving real-estate - one that goes between Earth and Mars without spending fuel.