From the article...
>On top of that, subscriptions to Apple TV's MLS Season Pass have more than doubled since the former Barcelona and Paris Saint-Germain star started plying his trade in the US in July.
>That's according to Jorge Mas, one of Inter Miami's owners. Mas added that "Spanish language viewership on MLS Season Pass on Apple TV has surpassed over 50 percent for Messi matches and continues to rise," underscoring the player's popularity in the Spanish-speaking community. Apple CEO Tim Cook retweeted Mas' comments, indicating that Mas' claims are genuine (Apple's PR team has been drawing attention to the tweet as well).
1. 50% is not doubling 2. It says Spanish language 3. Viewers do not equal subscriptions 4. For Messi matches not all matches
There is no evidence on subscriptions doubling, SBJ says it went from 700,000 to 1 million but that includes free subscriptions for season ticket holders.