Disney/Hulu/peacock/espn dominate market due to historical and current content. Disney first cuts off Netflix from any and all owned content. Disney buys netflix. Disney removes adfree plan. Disney raises prices back to cable tv levels. Piracy surges. Netflix 2 comes out and we repeat the cycle.
That said, there would need to be a host of manager/reviewers who knew how to wrangle the right "answers" at various steps.
Netflix content alone can’t sustain the platform, imo.
They're also adept at funding international content at a fraction of the price of US content. Assuming AI doesn't take over filmmaking I can see a future fairly soon were Netflix are making a ton of English language content in Africa/India/Eastern Europe. Or they are making international content and using AI to generate English vocals and lip sync.
But that's exactly the point, isn't it? Netflix is popular today because it used to be the place where you could stream almost anything. Now you can only watch Netflix shows and movies, and some other low quality content or older shows and movies. Can Netflix keep up with more established media behemoths in producing enough content to keep its user base from flocking to Disney when they have all the most popular series and blockbusters?
But yeah, the paying ones are not.