I don't measure file size in bits. I don't want to multiply/divide by 8 when roughly estimating how long a download will take. I end up doing 10 instead for maximum ease and pessimism.
Obviously a huge part of this is marketing for modems, ISPs, network cards, etc. but it’s consistent. The conversion to GB/s is fairly simple and doable with the super key, or super space on Mac in every modern OS…
I agree with you that the difference is irritating, but wouldn’t have done any different if I were Cloudflare.
Isn't the baud-rate the number of signal transitions per second? How that maps to bits per second depends on the wire encoding.
Or the dedicated button on my keyboard that spawns a calculator. I don't care, though.