Design serves a single purpose, which is to present information in the clearest possible way. Any design choices you make which don't serve that purpose are hubris. (And yes, the conveyance of some information requires invoking emotional triggers via more complicated and hard-to-fathom design; this is not one of those exceptions. Clarity, please!) An article about reducing some immense design complexity to visual simplicity should strive to present itself as clearly as possible, not use a goddamn webfont from the 90s.