Counterpoint: if they could extract more profit from the market by increasing prices, why haven't they done so already?
Market determines viable price for service, not cost. If the cost of doing business can't find a balance at rates the market will pay at acceptable profit margin, the business simply doesn't exist. Many aspects of our lives suffer from this reality: renewable energy companies in many places survives only because they're propped up by government subsidy.
The answer to "why aren't the executives cutting pay" is obvious: it's up to the executives, and why on earth would they cut their own pay, when they could instead simply decrease worker conditions and cut cost of labor? Without a union, executives have literally all the power.
Executive pay + shareholder profits (through stock buybacks, dividends) are where all the massive margins go to right now. There's no more profit to extract from the market (unless the finance team is terrible at their jobs and have been leaving money on the table) so that's where the money to cover increased cost of labor needs to come from.
I'm not really upset at the idea of CEOs making less money, I don't get what the big deal is.