When you get around to reading the article you will realize this title was copied from the Author's blog. Which in turn was indicated in the study he refers to in the blog. Do yourself a positive and read the article prior to posting the rules. Please refer to the title of the rules section you refer to above, which states "PREFER ORIGINAL, JOURNALISTIC TITLES"

Also, the usage of the "almost never" does make sense in the context of the study abstract and the article discussing the study. Whereas your example is over the top.

That said I do prefer "rarely" per your suggestion but I didn't write the article and I chose to retain the Original, Journalistic title when submitting the article due to reading the journalist informed take on the study.