(edit) Apparently they're now effectively the same entity. https://en.wikipedia.org/wiki/Better_Business_Bureau Kind of odd to quote the BBB in the article then -
(edit) Apparently they're now effectively the same entity. https://en.wikipedia.org/wiki/Better_Business_Bureau Kind of odd to quote the BBB in the article then -
There’s a signalling theory basis to this [1]. The BBB is a cheap signal, not a costly one, so it comes across as “trust me! I’m trustworthy! Look, I gave a bit of money to the trustworthy business people!” That is, it’s not a genuine signal of trustworthiness, so any effort expended on this signal may actually backfire: people might question why the business needs to send this signal in the first place.
I pointed out that they didn't have the actual score in the window & just because they rated it doesn't mean they rated it well...
Yelp is a glorified BBB. Including the way they shake down businesses.
BBB has been around for over 100 years.
I can say that every business that's tried to cheat me has prominently displayed an A+ rating. I've tried to report malfeasance to the BBB, with police reports, and been completely blown off.
Use whatever search engine you like.