You're right, but cloudflared is a whole lot easier to get running than previous RATs, and attackers don't need to operate their own c&c infrastructure - you can't defend yourself from such attacks by blanket banning Chinese, Russian, Iranian and North Korean IP addresses (which I honestly advise everyone to do if they don't have business in that country), and you can't easily block outbound to Cloudflare either as half the Internet is hiding behind them.
Basically, cloudflared lowers the price and effort for attackers dramatically, while the effort to defend against this threat model has now risen significantly.
If Cloudflare were to actually be willing to do something against being used by scammers, they'd put the ingress IPs for the C&C infrastructure on dedicated IP ranges and publish these in a machine-readable format so every reasonable person that does not use Cloudflare tunnels can ban them.
(Side note: "zero trust" needs to die)