VW Group (VW, Audi, etc.) seems to be moving quite well into EVs, I don't understand how manufacturers with a huge know-how to manufacture ICEs could be taken as "failing quite badly" in a market that's barely 5 years in the mainstream. ICEs are much more complex machines to produce than EVs, battery tech is something that most automakers have gotten into.
I think it's still too early to call shots like that, Tesla is still holding on its almost-first-mover advantage but it isn't a given it will stay that way when the competition increases. And competition has been increasing quite substantially.