I agree LLMs can make better spam. But good spam isn't real competition. It's not like anyone is debating whether they should buy the latest book from their favorite author or the latest book from their favorite author's clone LLM (which is known to have written some solid books). Again, this is an issue that needs to be solved by vendors (it seems like all they need is a system where authors get a copyright to their name, and can curate the list of titles published under their name).