Also if return on investment is Milk's primary goal then killing a product that's not working to push 100% of their resources to their next thing is the best thing they could do for investors.

If the signs are there (which they obviously are internally) then better kill it now and start on the next thing earlier than draw it out longer. I think people are getting Oink and Milk confused. Milk received the capital which makes killing Oink more of an internal decision.

I think it's a wise. Also it's a little interesting people are commenting about the effort behind the product. Sure the timeline is short, but I feel it's the effort that really makes Oink stand out and fall harder.