I surely wouldn't call Intel a "GPU driver company" (like how I'd call American Megatrends a BIOS/Firmware company), but rather a Processor company that is also making drivers (but that is neither here nor there).
This is still so weird of them (not weird in the sense I wouldn't put it past them, but weird in a sense that someone even had the idea), even if they make it optional. Like, I don't care if you want to use that information to try to make better drivers by knowing which sites break the GPU, I will report that to you if I feel so inclined to it.
I'd understand if it were "We wanna know what programs are using hardware acceleration", but it's not limited to that...